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“The start up of you” - L’impresa secondo Ben Casnocha

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Ben Casnocha

24 anni, Ben Casnocha è nato e vive a San Francisco dove ha fondato le sue aziende. E già perchè, alla faccia dell'anagrafe, Casnocha è già un businessman navigato, inserito da Businessweek fra i migliori giovani imprenditori americani. Ha avviato diverse joint venture e ha fondato Comcate, una società di software per l'e-government che attualmente offre soluzioni CRM a centinaia di governi locali in America.
Da poco è uscito in Italia Teniamoci in contatto - La vita come impresa libro che ha scritto a quattro mani con Reid Hoffman, cofondatore di LinkedIN.

Ben Casnocha rappresenta una di quelle figure “giovani e agili” che ben presto hanno imparato ad interpretare i cambiamenti in atto nel sistema economico e lavorativo globale riuscendo a trasformarli in vantaggi ed opportunità.
Scrivono Casnoche e Hoffman: “Se vuoi cogliere le nuove opportunità e vincere le sfide imposte dalla frammentazione del panorama lavorativo attuale, devi pensare e comportarti come se stessi gestendo una start-up: la tua carriera”.
Vista da questa prospettiva, la sfera professionale acquista un valore “imprenditoriale” non strettamente nel senso di business, ma in senso lato, come insieme di risorse personali da accrescere e investire: autofiducia, flessibilità, capacità di creare e coltivare reti, definizione del proprio brand.


Pubblichiamo qui di seguito un articolo apparso il 9 settembre scorso sul suo blog (http://casnocha.com/blog), dedicato al tema dell’eccellenza, un argomento da cui è molto affascinato.

Admiring Excellence, An Ongoing Series

I recently watched two documentaries I highly recommend: Jiro Dreams of Sushi and Being Elmo. Each is about a craftsman and his craft: Jiro, a master sushi maker in Tokyo, and Kevin Clash, the brains and voice behind the muppet Elmo. Both available on Netflix streaming. It reminded of my post last year titled Admiring Excellence, which I’ve re-posted below. It’s a topic I continue to think about almost every day…

At a San Francisco Giants game a couple months ago, I joked to Cal Newport, who was sitting next to me, that the Newportian analysis of the game had nothing to do with bases and balls and everything to do with the years of deliberate practice that rocketed each player to the peak of their profession. Cal sees remarkable talent as the product of years of craftsmanship.
I thought about that moment at the ballpark with Cal the other week when I was listening to a commentator who, after reporting that the Houston Astros (one of the worst teams in baseball this season) beat the Giants, said that it doesn’t matter how bad the opposing team is–when you’re competing against professional athletes, it is always hard work to win. The worst player on the worst team in the major leagues is still one of the best athletes in the world. When you see a National League pitcher go to bat and hack at balls way off the plate, he looks like he’s never swung a bat before. Yet, that hitter was probably the best hitter on his high school team by far. When professional pitchers are made to look silly at the plate, it’s a reminder of how good major league pitching is. Only those who devote their professional careers to hitting stand a chance–and full-time pitchers, obviously, do not.
You don’t need to be a pro at the craft to admire it in others. In the baseball example, if you don’t know the rules of baseball you won’t appreciate the players’ talents. You need a base level of knowledge. But you can be an amateur and still be awed by the pros, if you let yourself.
Why admire excellence? First, admiring excellence is part of appreciative thinking. In a terrific, packed restaurant, admiring excellence becomes appreciating the myriad details the restauranteur has nailed to make the dining experience flawless. Purchasing a product on Amazon becomes appreciating the data analysts who processed billions of bits of data in order to optimize the shopping cart process. This appreciative, admiring mentality is also a backdoor entrance–in the house of feelings–to gratitude. “I’m grateful to be in the presence of someone who’s world class at their craft.”
Second, consciously admiring and recognizing the excellence of someone is the first step to becoming a master yourself. If the key to mastery of any skill is deconstructing what current masters did to get to where they are, then step one is knowing when you’re around professionals–and letting yourself admire them!

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